Restaurant Marketplaces: How Do They Work & Benefits
Your restaurant serves great food. Your service is top-notch. But some nights, you're still looking at empty tables. Sound familiar?
Restaurant marketplaces can help fill those empty tables. They're online platforms where diners find and book restaurants, and today's diners are increasingly turning to these platforms when planning where to dine.
Marketplaces are where potential guests make their dining decisions. And if you're not there, you're missing out on a steady stream of new customers who are ready to book.
How do restaurant marketplaces work
Some platforms list your restaurant and send you booking requests, while others offer a complete system that manages your reservations.
At Quandoo, we combine both – a marketplace that connects you with diners, plus a reservation system that streamlines your operations.
This means while our marketplace brings you new guests, our system helps you manage all your bookings in one place, whether they come through Quandoo, your website or walk-ins.
Your part is simple: you create a profile with your menu, photos, offers and restaurant details. When diners book through our marketplace, you receive the reservations directly in your system.
We handle everything else – from showing your restaurant to relevant diners and managing your table inventory to sending booking confirmations and reminders to guests.
5 benefits of marketplace listings
Here are the five key benefits of getting your restaurant listed on a marketplace.
1. Better online visibility
Being visible online isn't just about having a website anymore. It's about being present where diners are looking to book. Restaurant marketplaces put your venue where diners go to plan their next meal – as they browse menus, read reviews and decide where to eat.
On Quandoo's marketplace, diners can filter by cuisine, location or price to find their perfect dining spot. This means your restaurant appears in front of people actively looking for what you offer.
Your Quandoo profile is your digital storefront and you can update it anytime to reflect what makes your restaurant special. Showcase your ambience and food through photos, highlight seasonal menu changes and promote special offers.
2. Reach new diners
Every restaurant has its regulars, but growth comes from reaching new guests.
Restaurant marketplaces help you tap into a fresh pool of diners. From locals exploring new spots to visitors searching for authentic dining experiences – your restaurant becomes discoverable to diners who might never have found you otherwise.
Read: How Montezuma's saw 33% more bookings with Quandoo for Restaurants
3. Accept bookings anytime
We've all been there – missed calls during busy service or emails that slip through the cracks. Each missed booking opportunity means an empty table and lost revenue.
Restaurant marketplaces solve this by letting diners book 24/7. What makes this powerful is how quickly interest turns into action. When diners discover your restaurant, they're just a tap away from securing a table. No phone calls, no back-and-forth emails – just simple, instant bookings that fill your tables.
On Quandoo's marketplace, people can check real-time availability, view your menu, book a table and add special requests with just a few taps.
4. Get last-minute bookings
Every restaurant faces last-minute cancellations and unexpected quiet periods.
Our Dining Out Trends Report revealed that over 50% of cancellations happen on the same day – that's a lot of empty tables that could impact your revenue.
With marketplace listings, your real-time availability is instantly updated and visible to potential guests. This increases your chances of re-selling cancelled tables quickly, making way for spontaneous diners.
5. Cost-effective marketing
Not every restaurant has the resources or time to handle marketing. Getting listed on a marketplace gives you instant marketing power without needing a dedicated team.
It's a straightforward way to reach new guests without the complexities of managing multiple marketing channels. The result: your restaurant is visible to the right audience at the right time – when they're ready to dine out.
Get listed today
With more people searching online for their next dining experience, having a strong marketplace presence is essential for growth.
Join Quandoo's marketplace and reach over 400 million diners across web and mobile. You pay a cover fee when diners book through our platform and visit your restaurant. Our seamless booking experience makes it easy for diners to reserve a table anytime, anywhere.
Plus, our loyalty programme rewards members for every booking, helping you gain visibility among our most active diners. This means more repeat customers and steady bookings, without extra marketing efforts on your part.
Interested? Check out our pricing plans and get listed.